Publishing Primer and Book Fair: 

What it takes to successfully pitch, sell, write, and promote a book

Hosted by In Good Company Workplaces (IGC) and New York Women Social Entrepreneurs (NYWSE) as a fundraiser for NYWSE programs.

A great event for aspiring and new authors!  Come with questions and leave with actionable tips.

Join us for an informative panel on the ins and outs of the publishing industry and what it takes to get published. 

The panel will be followed by a book fair.  You will have the opportunity to meet established authors who will share their lessons learned and provide you with peer-to-peer advice.

Panelists include:

Fauzia Burke 

Fauzia Burke is the President of FSB Associates, and has worked in book marketing and publicity for all of her professional life. She started in the marketing departments of John Wiley & Sons, Springer-Verlag, and Henry Holt. In 1995, Fauzia founded FSB Associates, one of the first firms to specialize in Internet publicity and marketing for publishers and authors.

Since its inception, FSB Associates has executed more than one thousand successful book publicity campaigns. Fauzia was born in Pakistan and has spent the majority of her life in New York and New Jersey. She holds a B.A. in English Literature from Queens College.

Marcela Landres

Marcela Landres is the author of the e-book How Editors Think: The Real Reason They Rejected You, publishes the award-winning e-zine Latinidad, and is an Editorial Consultant who helps writers get published by editing their work and educating them on the business side of publishing. A member of the Women’s Media Group, she has acted as a judge for the PEN/Beyond Margins Award, and was formerly an editor with Simon & Schuster.

Alexandra Machinist

Alexandra Machinist is the a literary agent with Linda Chester Literary Agency. Alexandra has a B.A. in English (with a minor in Art History) from the University of Michigan and a J.D. from the University of Virginia School of Law. A native New Yorker, her passion for the written word was cultivated during college while working at Janklow & Nesbit Associates. Following law school, she worked as a corporate attorney. A member of the New York Bar and the AAR, Alexandra is fluent in French and conversant in Spanish, German and Italian. Her literary interests run the gamut from swift-moving narrative non-fiction to Jane Austen to cyberpunk. She is looking to acquire books in any of those veins including literary fiction, historical fiction, commercial fiction (specifically, up-market women's fiction, suspense, historical romance, paranormal romance), popular culture, narrative non-fiction, popular science, travel narrative, and anything and everything having to do with subcultures.

Diane O’Connell

Diane O’Connell is an award-winning author and former Random House editor with over 25 years in the publishing industry. She has written over 200 magazine articles for national publications, and is the author or co-author of five books, including the groundbreaking, critically acclaimed book, Divorced Dads: Shattering the Myths(Tarcher/Putnam), which was the subject of a 20/20 report by John Stossel.  Her company, Write to Sell Your Book, works with entrepreneurs, consultants, and service professionals to brand themselves effectively, turn that brand into a book, and use their book to help grow their business.